Casting Audition for Modavia Supermodels Is On!

Do you have what it takes to be a Modavia Supermodel?
If you think you do, read on!

Modavia Fashion Marketing is pleased to announce that we will be holding our Fall casting for the Supermodels group this month. Supermodels will represent Modavia in the Modavia Fashion Directory and will participate in promotional events related to the Directory. Both male and female models are sought.

Semifinals will be held for 50 short-listed models on NOVEMBER 15th at 12 noon & 1pm SLT in 2 groups. Personal invites will be sent to those who will be joining.

Finals for 20 models will be held on NOVEMBER 22 at 12 noon SLT.

FIVE new Supermodels will receive invitations to the Modavia group.

There will be NO rescheduling of casting auditions made for individuals. So please mark these days and times if you are interested in joining.

There will be no public announcement of the list of models who will be in the semi and final castings. All announcements will be sent in the form of personal invitations. Please do not call asking if the selection has completed. You will know if you receive the invitation.

To apply for the casting:

1. Conditions to join:
- You must be at least 6 months old in SL
- Minimum level of English is necessary
- You must be an experienced model

2. Join Modavia Prospective Models group (unless already a member of a Modavia group). All Modavia groups will receive the same casting notices.

3. In case you do not have this on a notecard in-world, copy and past from the dotted line below and create your own notecard that can be sent as an application.

4. Insert ONE headshot and ONE full body shot into this note card. Please place YOUR NAME on each texture before inserting into the notecard and make sure that they are FULL PERM. Please note that applications with more than TWO photographs will be automatically disqualified.

5. The theme for this casting is the movie classic Dr Zhivago (key words: snowy winter weather - romantic, dramatic, opulent styling). You will be judged on how you interpret this theme and how you style your look accordingly. We are looking for unique male and female models with a flair for fabulous styling.

6. 4. Rename this notecard to "Modavia Fall 09 Casting - <>" and send this notecard (full perm) to KAY FAIREY by NOVEMBER 10th.



3. Answer the following questions:




- Please tell us about your modelling experience (print and/or runway) in FIFTY (50) words or less.




Posted by Kay Fairey, Modavia Supermodel, Agency Director and Top model for Boulevard Agency, Team edo Director and writer for the Best of SL Magazine.

Fashion Photographer Of The Year Award


Modavia creates new Fashion Photographer of the Year award

October 28, 2009 - Modavia, publisher of the Modavia Fashion Directory, announced today that the company will be creating a new award to recognise outstanding accomplishment in the field of fashion photography. The FASHION PHOTOGRAPHER OF THE YEAR title, which will be awarded annually, will be open to all SL photographers and will be judged across three categories: 1) Haute Couture, 2) Street and 3) Boudoir. Judges will include designers, fashion magazine editors and Modavia editorial staff. The contest will be sponsored by photoLIFE, CW Studios, Moolto, ShopaholicFeed.com, Reel Expression, Diesel Works and BehaviourBody animations. Fashion brands supporting this award include Baiastice, Kunglers, Ivalde, Ibizarre, A la Folie, B! Fashion, Bliss Couture, MEB, LeeZu!, Designing Nicky Ree, Miamai and Anubis Style.

Prizes will include:

❶ First prize
▫ L$100,000 cash
▫ a one year contract with Modavia
▫ Photography contract with LeeZu! (value L$12,000)
▫ L$9,900 studio gift certificate from photoLIFE and submission for consideration to the Master Photographer's Group
▫ Six pose sets from Diesel Works including 25 unreleased poses and photo prop
▫ L$5,000 gift certificate from Designing Nicky Ree
▫ L$4,000 gift card from Miamai Fashion Creations

➋ Second prize
▫ L$9,900 studio gift certificate from photoLIFE
▫ L$5,000 storecard from CW Studios
▫ L$3,200 gift card from Reel Expression
▫ Four pose sets and photo prop from Diesel Works
▫ Complete new season Formals collection from Anubis Style
▫ L$2,500 gift certificate from Designing Nicky Ree
▫ L$2,000 gift card from Miamai Fashion Creations

➌ Third prize
▫ L$9,900 studio gift certificate from photoLIFE
▫ Mega pack of 135 poses from BehaviourBody animations
▫ 2 pose sets from Diesel Works
▫ L$1,000 gift certificate from Designing Nicky Ree
▫ L$1,000 gift card from Miamai Fashion Creations

Please check http://www.modaviafashionmarketing.com/photography.html for application guidelines and updates on the prize packages.

Only original, unpublished work will be accepted. Deadline for submission is midnight November 30th, 2009. Short listed candidates will be asked to submit a portfolio of fashion photography which has been published in-world in the last 12 months.

Winners will be announced December 20th, 2009. Winning images will be published in the Modavia Fashion Directory, on Modavia web and Flickr sites as well as exhibited in-store and online by our sponsors. Coverage of winning images in other major fashion magazines is under negotiation.

Poptart Lilliehook
CEO, Modavia Fashion Marketing

OomPoppaMowMow Snookums
CEO, photoLIFE Professional Photography System

Posted by Kay Fairey, Modavia Supermodel, Agency Director and Top model for Boulevard Agency, Team edo Director and writer for the Best of SL Magazine.


Uptown Girl Fashion - C&W Designs

On October 23, I posted about a cute dress created by Boston Westland of Atelier La Bubu. Boston, in fact, had another brand called C&W Design that he runs together with his friend. I must say it was a little confusing as you can purchase the same outfits in both stores but I liked his designs so much that I decided to blog about another lovely creation by Boston.

C&W Design - Andrea Dress

Although the design itself is completely different from the Londonize Memore Dress I posted about on the 23rd, what remains the same is his uptown, elegant image without making it a formal wear or a party wear. I love styling day wear clothes as there is so much you can play with and Boston's outfits give me that fun as they are elegant but not overly styled leaving me very little areas to play with.

For this Andrea Dress, the lovely blue of the dress was something I wanted to play on and I was lucky to find a perfect hat for this! The Lizette hat in blue matched this dress so well that it looked as if it was part of the design! It wasn't just the colour too. The design of the hat matched the elegant uptown impression the Andrea Dress had so perfectly that I was smiling the whole day.

The ruffles around the neck opening for this dress was not prim parts but it was actually drawn on the dress. This allowed me to add a white rose to play up on the clean blue and white coordination of this look. This rose is a head ornament I found in Illusions that came in all sorts of colours. So what I did was, made a copy of the white rose, attached it to my chest and adjusted the position in edit so that it will sit in the center of the ruffle almost like a broche. Since it was modifiable, I also turned full bright on to make it look more white.

To add a bit more fun, I also decided to hold a purse from Baiastice. I think I am now very happy with this uptown girl look that is pretty, fun and elegant. :)

Outfit: C&W Design, Andrea Dress
Hat: Elegance Hat, Lisette (blue)
Rose: Illusions, Hair Rose (white)
Earrings: Twinkleberry, Fiore n7 (white/used only earrings)
Purse: Baiastice, Funny Bows bag
Sandals: B&G, Amanda (bronco)
Nails: Candy Nail, #000 Basic Smoky Tone (smokey pink)
Skin: Sawode, Glamour Pale Skin madeup 5

Written and modeled by Kay Fairey, Modavia Supermodel, Agency Director and Top model for Boulevard Agency, Team edo Director and writer for the Best of SL Magazine.


Newest Release From AZUL: Malena Nude

AZUL is a brand that has many fans with its elegant gowns and the new release from AZUL is Malena. As with other gowns, it comes in quite a lot of colours but this time, the base colour of the gown remains the same.....black. The right side of the bodice, which is a very delicate material with gold embroidery is the part that comes in different colours.

But the most impressive one is Malena Nude.

AZUL - Malena Nude

As the name suggests, it is made of a very delicate see through material that almost looks like half the body is nude. The talent of Mami Jewell shines in the way the gown still looks extremely elegant and delicate, while it is almost shockingly sexy.

This time, I made a fall, Halloween look. The theme I decided to achieve was a high fashion look I can wear to an elegant Halloween party where lots of fashionistas will gather. Instead of my usual skin, I wore this "Fall" skin from Nikita Frida with a new hair that was released from Tukinowaguma which can be worn with or without a large rose ornament in red or white.

This lovely necklace is from Bandit Jewelry Shop which, unfortunately does not come with matching earrings but those from another set, Damilani Eclissi set, matched quite well.

Outfit: AZUL, Malena Nude
Necklace: Bandit Jewelry Shop, Love Chain Gold & Tormaline
Earrings: Bandit Jewelry Shop, Damilani Eclissi Earrings
Nails: Candy Nails, #018 Chocolate Bonbon! (orange)
Hair: Tukinowaguma, PriPri Bigrose - white (Ebony)
Skin: Nikita Frida, Skin Fall (natural tone)

Written and modeled by Kay Fairey, Modavia Supermodel, Agency Director and Top model for Boulevard Agency, Team edo Director and writer for the Best of SL Magazine.


Elegant Pink - Did You Think Pink Was Girly?

OK I admit. I love pink although I don't necessarily love "girly" fashion. I think pink is a colour that can be used not only as a sweet, cute, girly colour but as an elegant "add-on" colour. It is a magic colour that can be added to many, but my favorite has always been gray and pink. I think this combination is clean, elegant and classy.

However, sometimes this "gray" doesn't necessarily have to be flat gray.

Here, I tried adding a twist to my favorite colour combination by using a dress that was not really gray but black and white and I think you will all agree with me that it still works as a great "add-on" colour.

The dress I used here is from Atelier La Bubu, which was having a discount sale and I got this sweet outfit for a discounted price of 160L. Atelier La Bubu is a small but attractive store with well made outfits that speaks quality. For example, this dress may not be a unique shape but the skirt has been carefully tailored so that the back side is slightly more long and poofy whereas the front is made to be more flat. As a result, you get a very nice shape of the skirt which is something you don't get with dresses made with skirts that are made the same 360 degrees.

I added pink by using a fur shrug that Bliss Couture has released, socks and a hot pink shoulder bag which was an important element to this look. Just imagine, if this bag had been a similar soft pink, the whole look will look very blurred and weak in impression. However, by adding this hot pink as a focus or spice, the entire look became much sharper.

I must add that this shrug has been nothing but great for me. While many jackets or coats are longer, this bolero type short length has been more than valuable as I can add it to pants, jeans, skirts, dresses, even long gowns without worrying about what I will wear under it. More importantly, it works with most outfits. :)

The pink socks I used here was one that came in a pack of eight colours. What is great about this set is that with eight lovely coloured socks, all you have to pay is 50L! It comes from a Japanese store called PicoPure Charmmy that actually sells a lot of lolita/anime type outfits. I am sure it will make those you like lolita type dresses drool but even if you are not particularly a lolita fashion fan, this set of socks is without doubt, worth investing 50L.

The part I was most indecisive when styling was shoes. I had to try various shades of pink, gray in all types of footwear such as pumps, long boots and ankle boots. But I wasn't happy with any of the combination until I pulled out this pair of mid-length boots that had a colour that fell in-between pink and gray called Powder Pink. This seemed to work best without stealing focus from the hot pink purse that I used as my focus for this particular look.

To complete this fun but elegant look, I used a new hair released by 69 which is a long (but not too long) natural looking hair with soft waves.

Outfit: Atelier La Bubu, Londonize Memore Dress
Shrug: Bliss Couture, OPhelia Mink Shrug (pink)
Purse: Pulchritude, Hot Pink Snakeskin Purse
Long Socks: PicoPure Charmmy, #2005 Socks (light pink)
Boots: Maitreya, Dune (powder pink)
Hair: 69, Glow 10 (offblack)
Skin: Sawode, Glamour Pale Skin (makeup 6)

Written and modeled by Kay Fairey, Modavia Supermodel, Agency Director and Top model for Boulevard Agency, Team edo Director and writer for the Best of SL Magazine.


I was on Fabulous Fashion TV

I was on Fabulous Fashion TV yesterday introducing three great accessory brands and one hair brand from Japan as the guest stylist.

Click here to watch Fabulous Fashion TV

These are the brands I introduced (vendor pics from each brand).

Crie Style - Monocle

Sadistic Hacker - Vermillion

Gabriel - Gabriel Wind Necklace

Mandala - Pearl Rain

The brands intorduced can be accessed by the following links.
Crie Style
Sadistic Hacker

Written and modeled by Kay Fairey, Modavia Supermodel, Agency Director and Top model for Boulevard Agency, Team edo Director and writer for the Best of SL Magazine.


I Love Leather!

It's getting almost cold where I live and I'm starting to wear some winter clothes. One item I like is leathers especially those that have that couture touch.

The leather jacket and low rise pants that I am wearing today comes from Ranena Olivier Couture. I just love the design and also this colour which is a rather unique and delicate colour for leathers.

Ranena Olivier Couture - Leather Jacket and Pants in Grape

The jacket has a high rise collar that adds to its elegance with rather big cuffs at the end of the sleeves. It also comes with a belt which I wore today but it also works if you don't wear the belt, keeping the jacket very simple. Then you can wear your own belt at a low position to give it a totally different image with a more casual look. The pants come in long pants as well as short pants but since it's getting cold, I thought the long version will be more suited to be worn now.

Although I hardly ever wear belly rings, I decided to wear this sweet belly ring that has a star hanging from it that comes from Twisted and Spoiled. It's colour changing so it can be added as a cute addition to looks where your belly button will be showing.

I also matched up a pair of big sunglasses from DeLa. This comes in 6 different colours with 4 lens colours each and you get ones that you wear over your eyes as well as one that can be worn on your head, as I am doing here. What I loved about this is that it is attached to your nose when worn over your eyes but the one that you wear on your head is attached to your mouth. This means that when the sunglasses are not covering your eyes, you don't have to worry about your prim eye lashes being removed. Of course, you can re-attach the sunglasses to your mouth yourself but all the more better if it's all done for you!

Leather Jacket: Ranena Olivier Couture, Urban Leather Jacket Grape
Leather Pants: Ranena Olivier Couture, Urban Leather Low Rise Pants Grape
Sunglasses: DeLa, Sunglasses "RG1" Pearl Pink Lens on Head (worn on mouth)
Belly Ring: Twisted & Spoiled, Lucky Star Belly Ring (colour change)
Shoes: Maitreya, Slinky Stilettos (purple)
Hair: Armidi, The Short V (Midnight I)

Written and modeled by Kay Fairey, Modavia Supermodel, Agency Director and Top model for Boulevard Agency, Team edo Director and writer for the Best of SL Magazine.